New York (CNN) — Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.
The 61-year-old company unveiled Monday a refresh of its brand identity featuring a redesigned logo the company says is inspired by founder Sam Walton’s old trucker hat.
Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s.
Walmart is retaining the yellow “spark” often used with the logo; however, a darker blue has been introduced to “keep the brand fresh,” the company said. The new logo will appear on its website and app this month and over time will roll out to its 10,500 stores, which are also in the midst of getting a makeover.
“This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving …