VOXI turns chicken boxes into phone standsto beat greasy screens Marketing Communication News [Video]

Vodafone’s mobile network for young people teams up with fried chicken shops across the country in new summer campaign by AMV BBDO

VOXI Mobile, the mobile network for social media lovers, has turned 50,000 fried chicken boxes into mobile phone stands to ensure Gen Z’s chicken stays in their mouth rather than on their phone in its latest creative campaign.

Inspired by the popularity of chicken shops* and the number of young people who use social media while eating in them** at any time of the day or night, VOXI, alongside creative agency AMV BBDO set out to tackle the biggest problem faced by those having a munch while they meme: grease.

So, to avoid the screen smears caused by greasy, spicy, un-licked fingers, the VOXI Boxi was born – an ‘inventive’ cardboard fried chicken box with a revolutionary design that hacks the humble fried chicken box into a clever phone stand.

Through following the …