Virgin Money refreshes brand identity, launches influencer-led giveaway campaign [Video]

Bank of Queensland’s (BOQ) Virgin Money Australia has refreshed its brand identity and is giving away 21 million rewards points to celebrate its 21st birthday, with an influencer-led campaign launching on Thursday.

The ‘Points Rich’ campaign, developed in collaboration with Tide PR and BOQ Group’s in-house creative agency The Inside Job, aims to showcase Virgin Money’s new identity and brand positioning, ‘to spark joy in money moments’.

“We’re all familiar with the concept of being financially rich or time rich. ‘Points Rich’ was coined as a very Virgin way to describe being rich in rewards,” said Mark Hunter, chief customer officer at BOQ Group.

“The concept of being Points Rich is compelling because unlike other forms of wealth, it’s not earned, but rewarded.

“And exclusively to our everyday banking and credit card customers in the form of Virgin Money …