Viral Video Marketing: 9 of My Favorite Viral Marketing Videos

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content.

If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some of my favorite viral marketing videos and why they were such a success.

And if, by the end of this list, you still doubt your ability to create viral content, remember that HubSpot’s Clip Creator is a free AI-powered video creator that can help you create memorable marketing videos regardless of your skill level.

9 Viral Video Examples

1. Cecred

Views: 2.1 million

Megacelebrity Beyonce released her new line of hair care products called Cecred, and her marketing was very Gen Z-coded.

Instead of glossy, highly produced videos of models flaunting shiny, beautiful hair and bouncy curls, Beyonce took her phone and filmed herself …