Vinnies NSW has unveiled a refreshed brand strategy and visual identity for its retail network, developed with Houston Group.

The brand refresh marks an exciting new chapter for Vinnies Shops in NSW, as the not-for-profit focuses on connecting with more audiences and amplifying the positive impact of the work undertaken by Vinnies.

The strategic and design agency guided the rebranding process, built around the simple but powerful truth that Vinnies Shops transforms unneeded clothes and other goods into much-needed support for society’s most vulnerable and disadvantaged. As consumers become more aware of the negative effects of fast fashion, Vinnies retail outlets provide an easy way to help more people to do more good, by shopping, donating and volunteering.

‘What a privilege to work on such an important and iconic brand that is truly about everyday people doing good, and helping each other out. Having the opportunity to modernise and …

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