Video Marketing for Financial Advisors 101 [Video]

Are you regularly creating video content and sharing it with your audience?

The answer is “Probably not.”

In fact, only 6% of financial advisors utilize regular video marketing in their business, yet video content drives 12x more shares than text and images combined and is the most popular form of content online by far.

Here are some other benefits of video marketing:

1. Human Connection: Video allows financial advisors to convey emotion and sincerity, which are vital for building trust with clients. Emotional responses elicited by video can strengthen the advisor-client relationship.

2. Audience Preference: HubSpot reported that audiences spend an average of 17 hours a week watching videos online, indicating a strong preference for video content over other formats.

3. Online Activity: One-third of all online activity is spent watching videos, emphasizing the importance of video content in capturing audience attention

4. Educational Value: 94% of users watch videos to learn about products or services, making video an effective medium for financial advisors to educate clients and prospects about financial planning.

5. Efficiency and Reach of Video: Video offers the best ROI on time and energy invested, delivers a superior user experience, and is preferred by most online viewers.

So, why wouldn’t you use video as part of your marketing strategy?!

In this video series, I’ll share everything you need to know about implanting video marketing into your business as a financial advisor, so stay tuned!

Of course, you could always reach out to me if you wanted some help or personal guidance – I’m happy to do it.

In service,

Norm Schriever

7thWaveMedia.com

#7thwavemedia #financialmarketing #videomarketing #financialplanners