Categories
Corporate Marketing

Utah businesses help Paralympic athletes win gold [Video]

SALT LAKE CITY  For an athlete, there is nothing like hearing your country’s anthem played after winning gold. 

Even though Wednesday morning was the eighth time Oksana Masters has heard the United States anthem in her Paralympic career, it never gets old. 

She earned the gold medal after winning a grueling ParaCycling race in Paris 

“When it hurt the most, that is when the race starts and that is when to push through because if I am hurting there, everyone is hurting there and I wanted to capitalize on that moment,” Masters said. 

She is used to pushing through pain and credits a product made by a Utah company to help her. 

What is KT Tape?

“If you want to talk about grit and endurance and what we stand for here, she personifies that,” said Zach Decker, chief marketing officer for KT Tape. “She has used our product a long time.”

KT Tape, based in American Fork, makes a type …

Watch/Read More