Using Epic Content Marketing in Higher Education by Brian Piper [Video]

Revisit Brian Piper’s 2024 Cascade CMS User Conference presentation.

Brian will explore how content marketing is different from other marketing, why it’s ideal for higher education, and how you can use it to reach your higher education goals.

You will learn how to set up an effective content marketing strategy, how to get leadership buy-in, and how this will help you better connect with your users and become a trusted resource for them.

Brian will discuss:

1) What is content marketing

2) Misconceptions about content marketing

3) How to convince leadership to support a content marketing strategy

4) How to create epic content to market your institution

5) The rise of content marketing in higher education

6) Successful content marketing strategies & case studies

7) How to track the success and demonstrate the impact

8) Using AI and data to optimize your content marketing