User Research: Zcash Payments Are Normal with Tatyana – ZconV: Zcash Unified 2024 [Video]

This presentation will share findings from user research on Zcash, focusing on the early adopters of Zcash payments. It will draw on interview and survey data to identify early adopter personas, highlight interesting use cases, explore why users choose Zcash for private transactions and analyze key behaviors and challenges of payment users.

Technical Level: Basic
Sign up for a 1:1 user interview: https://calendly.com/zure-tatyana/round1?
ZURE website: https://www.usez.cash/

Timestamps:
0:00 Introduction
1:17 What is Zcash User Research & Engagement (Zure)?
1:41 Our Future
2:50 What is Zcash?
3:15 Zcash in four elements: technology, casino, cause, product
7:53 Zure’s main focus
8:10 Zcash-powered product payments
8:55 Net Promoter Score (NPS)
10:20 NPS survey results
10:48 Differences between users vs holders of ZEC
14:06 Product Adoption Curve
15:36 How do we communicate real value to potential users
18:55 Early adopter of ZEC payments, case study
20:42 Use Cases
23:24 Perfect early adopter of Zcash payments
25:26 Top User Persona: Receiver of ZEC Payments (RoZP)
27:19 User Research Methodology
28:39 Methodology highlights: research
29:34 Engagement
31:30 Ways to get involved: interviews, surveys, events, forum
32:25 We need to act now for a bright future
35:04 Advice for supporting and promoting daily use of Zcash
36:02 Will you have face to face events?
36:51 Is low adoption due to poor UX?
38:26 Geographic locations of interest
39:27 How can we get feedback to build more efficiently
40:14 If we could materialize a feature, which would you choose?

Speaker:
-Tatyana is the former Head of Product Marketing at Electric Coin Company. Now, funded by Zcash Foundation through the Zcash Community Grants program. Twitter: @peacemongerZ

Livestream and video production support from Ryan Taylor and AV Club

Zcon 5 – ZconV – Zcash: Unified
Zcash conference 2024 May 6-10
#zcash #crypto #cryptocurrency #cryptography #cryptonews #blockchain #blockchaintechnology #cryptocurrencies #cryptocommunity