Unlocking the Power of Pricing Psychology: How Pricing Can Transform Your Brand with Melina Palmer [Video]

Unlocking the Power of Pricing Psychology: How $200 French Fries Boosted Brand Value with Melina Palmer

Dive into this eye-opening episode of The Unified Brand Podcast where we sit down with the brilliant Melina Palmer, globally celebrated keynote speaker, CEO of The Brainy Business, and author of The Truth About Pricing. In this episode, Melina shares fascinating insights into the psychology of pricing, using real-world examples like $200 French fries and a $214 grilled cheese to illustrate how strategic pricing can elevate a brand’s perception and drive consumer behavior.

Discover the hidden opportunities in your pricing strategy and learn how to break free from limiting beliefs that could be holding your business back.

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Listen to the full episode on Spotify – https://open.spotify.com/episode/3iCwOY2CEIawLIPWHNPFC5?si=95da4efa597a4d87

00:00 – Introduction
00:25 – The Biggest Potential Hindrance to Success
01:07 – Breaking Out of Organizational Boxes
02:13 – Challenging Traditional Business Models
03:44 – The Power of Pricing Perception
05:06 – The $214 Grilled Cheese Sandwich Story
06:36 – How High Prices Enhance Brand Perception
07:56 – The Scarcity Effect: $200 French Fries and $1,000 Sundaes
09:02 – The Virgin Mary Grilled Cheese: A $28,000 Sandwich
11:08 – Understanding Limits and Opportunities in Branding
12:35 – Conclusion

#BehavioralEconomics #PricingStrategy #MelinaPalmer #TheUnifiedBrandPodcast

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