Unlocking Media Effectiveness with Connected Measurement [Video]

Explore connected measurement strategies, including the essential tools and team structure needed to achieve a holistic view of your marketing performance, with PMG and The Gym Group.

Sean Martin, Digital Marketing Lead, The Gym Group

Lacë Rogers, Senior Analytics Director, PMG

Nick Willmer, Client Partner, PMG

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Marketing budgets are under scrutiny and the effectiveness of cookies is waning. The need to understand your marketing’s true impact has never been greater.

How can you gain clarity needed to make smarter decisions and maximise your investments? Seeing the full picture is crucial. But it’s easier said than done. We’ll show you how our team is using engineering, data science and business intelligence to unlock the true power of paid media for brands.

By developing comprehensive measurement frameworks and connecting data across channels, you’ll learn how The Gym Group is leveraging advanced modelling techniques and a data-driven culture to optimise marketing efforts for long-term success.