Unlocking Long Term ROI Through Community Investment [Video]

Community Investment is the future!

Kathleen Booth, SVP of Marketing & Member Experience at Pavilion shared insights on B2B Community – Best Practices. Here is a terrific excerpt of what she shared with TechTarget CMO John Steinert (who was that week’s co-host as our regularly scheduled co-host Megan Heuer was on travels) and Jon Russo during their conversation:

But interestingly, I also do see a lot of organizations investing more money into community because I think they see it as a longevity play.

Whereas you look at many of the traditional marketing tactics, things like paid ads, things like putting on events, and those—those are kind of like one-time or short-term fixes, whereas community is really an investment that I think can pay dividends over many, many years.

And so I think that’s in hard times people tend to look at like, what are the investments I can make that are really going to drive ROI, longer term, and that aren’t just a quick like sugar rush, if you will.

Listen to the full episode here https://youtube.com/live/__35XFCCkk0.

Like and Subscribe to the B2B Fusion YouTube Channel with over 200 videos of GTM best practices.