Unlocking Amazon Success: Insights from Michael Maher of Cartology [Video]

Selling on Amazon is a lucrative opportunity, but it’s also a complex ecosystem that many businesses struggle to navigate. At SmartSites, we had the privilege of interviewing Michael Maher, CEO of Cartology, our Amazon agency partner. In this engaging conversation, Michael shared his expertise on building sustainable success on Amazon, the industries his agency serves, and practical advice for brands considering the platform in 2025.

Here’s a closer look at the key takeaways from our discussion, led by SmartSites’ Partner Marketing Manager, Cassandra Goethe.

“Amazon is a beast. It’s very complex. And so, our goal is really to make Amazon simplified.” — Michael Maher, CEO of Cartology

This statement from Michael Maher perfectly encapsulates Cartology’s mission. Selling on Amazon involves a web of challenges, from catalog management and creative development to advertising optimization. Cartology’s approach is to shoulder this complexity for its clients. They offer a full-channel strategy that aligns catalog, creative, and advertising efforts.

According to Michael, the …