Understanding the Ad Auction Process [Video]

How the Google Ads Auction Works

Alana Rowman2024-07-24T19:29:26+00:00

The Google Ads auction is a fancy machine that shows the right ads to the right people. If you want to get the most out of your online advertising you need to understand how it works. This article goes into the nitty-gritty of the Google Ads auction from bid placement to ad rank.

By the end you’ll know how to optimize your Google Ads campaigns for better performance and more returns.

The Google Ads Auction

What is the Google Ads Auction?

The Google Ads Auction is the process of Google deciding which ads to show for a search query and in what order, based on factors such as ad rank, ad type, and the competitive bidding process.

It’s not just the highest bidder that wins; relevance and quality are just as important. This way users see ads that are relevant to their search and have a better experience on …