Deep Dive podcast: Learn how to understand corporate social responsibility from the perspective of individuals—not just firms
Main takeaways:
1️⃣ Types of CSR: Embedded CSR intertwines with an organization’s DNA, while Peripheral CSR sits on the periphery. Embedded touches everyone, filling stakeholders with pride & purpose.
2️⃣ . No One-Size-Fits-All: CSR isn’t just a PR move. It’s crucial to understand whether it’s deeply rooted or superficial. Employees can tell!
3️⃣ The Dark Side: CSR Backfire alert! If CSR is just symbolic or forced, it can have adverse effects. Latin America, with its unique leadership style, should be especially wary. Watch out for top-down initiatives without engagement.
4️⃣ Empowering Through HRM: Agencies can leverage performance management & compensation to emphasize CSR. Think bonuses for active CSR participation!
Mini Case: The Amazon Saga. Amazon’s possible missteps? Implementing CSR top-down and not ensuring employee involvement. The backlash after Bezos’s donation? A warning. Employees need to be at the heart of CSR strategies. Safety, involvement, and true commitment can turn the tide.
Get the open-access article for more details: Aguinis, H., Villamor, I., & Gabriel, K. P. 2020. Understanding employee responses to COVID-19: A behavioral corporate social responsibility perspective. Management Research: Journal of the Iberoamerican Academy of Management, 18(4): 421-438. https://www.hermanaguinis.com/pubs.html