UAB unveils new logo [Video]

IN JUST A FEW MINUTES. THANK YOU SO MUCH. IT’S OUT WITH THE OLD AND IN WITH THE NEW FOR UAB. YEAH, THEY’RE DOING A COMPLETE REBRANDING, CHANGING ALL OF THEIR LOGOS. WVTM 13 ZOE BLAIR HERE WITH US IN STUDIO TO GIVE US A LOOK AT THE NEW LOGOS. ZOE. YEAH GUYS THAT’S RIGHT. THIS IS THE NEW LOGO FOR THE UNIVERSITY OF ALABAMA BIRMINGHAM ACTUALLY WANT YOU TO TAKE A LOOK OVER HERE AT THE OLD ONE. IT MAY NOT LOOK THAT DIFFERENT TO YOU, BUT THE LETTERS ARE ALL SMUSHED TOGETHER HERE. THEY’RE SEPARATED. THE UAB MARKETING TEAM TELLS ME THIS NEW LOGO IS TO MAKE THEIR BRAND MORE COHESIVE AND EASIER TO RECOGNIZE. THE FIRST TIME IN OUR HISTORY HERE AT UAB, OUR MEDICINE, OUR UNIVERSITY, AND ATHLETICS ALL SHARE THE SAME LOGO. ROSIE O’BYRNE HELPED LEAD THE REBRAND. SHE SAYS IT’S EASY TO RECOGNIZE THE …