Turn Your Brand Purpose Into a Superpower in 5 Steps! [Video]

Your brand purpose drives everything you do; it’s your brand’s superpower.

In 1979 Tajfel and Turner proposed there are three mental processes involved in creating our social identity. These processes are mental shortcuts, designed to help us to categorise the world and separate it into “us” (in-groups) and “them” (out-groups). Belonging to a group also helps us to build our pride and self-esteem. The three-stage process of building you social identity looks like this:

Social Categorisation – Social Identification – Social Comparison

So how do we bring it all together and create a connection with your audience?

1. What’s your inspiration for existing?

This is your brand’s origin and the beginning of its story. Use it as the starting place for understanding what differentiates your brand from the competition.

2. What are your brand’s beliefs?

What do you stand for? Your beliefs are the hook that will help your audience to identify with your brand. They’re also the driving force behind your brand’s actions. Helping you to stay consistent and transparent.

3. What, or who is your arch-nemesis?

What do you stand against? As we mentioned in our previous post about creating brand theatre. Defining your brand’s villain creates conflict, which is the key to any great story. It also helps you to double down on that sense of belonging, because your brand will be utilising our natural instincts to compare social groups.

4. What human value does your brand embody?

Does your brand elicit joy, enable connection, inspire exploration, evoke pride or impact society?

What is the common thread that ties these 4 elements together? It will take time to get your answer, but once you know?

You will understand why your brand exists and can begin to build your brand’s tribe.

#brandpurpose #brandstrategy #purposedriven #marketingstrategy

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Do Feel like your brand could use improvement but are not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic, and memorable logo and brand identity system?

Schedule a brand discovery consultation call here –
https://www.elementsbrandmanagement.co.uk/schedule-a-call

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Listen to The Unified Brand PODCAST here:
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OTHER RESOURCES

How strong is your brand, take our brand assessment and find out – https://bit.ly/2VksUSj

Unified Brand Podcast – Interviews and insights into growing your brand – http://spoti.fi/3sdg5nq

Brand building course – Learn how to build a magnetic brand that stands out from the competition
and grows your business – http://bit.ly/2Zw5dos