Turn $4,500 into a Billion: Insane Brand Tips [Video]

Only $4,500 to launch a f**ing great brand 💣

That’s what happens when go balls-to-the-wall building your brand.

So, how can you create a brand with the power to go from $0 to $1bn in only 5 years?

✏️🗒 Well, here’s 3 tips your brand can steal from Dollar Shave Club:

1. F***ing great brand storytelling
Dare to tell a different story. The story of your brand’s founder or origins aren’t going to cut it unless you’re going out of your way to tell your brand story in a wholly unique way.

When you go on a journey with a relatable character like Dubin, you can’t help but lose yourself in the story. Forgetting time as you experience the same emotions as Dubin.

💣 Plot twist, not only did Dollar Shave Club dare to be different, they’re the only brand to successfully make themselves, their audience (and your grandpa) the heroes of the story too.

So how did they do it? Well, there’s two reasons 👇

⚡️ They used humour and a relatable character (Dubin) to show the absurdity of their audience’s problem and made it the focus of the story ⚡️

After all, why buy from Gillette when you could “shave” money and time by getting a dollar razor sent straight to your door?

The second is in our next tip… 👇

2. A f***ing great villain
⚡️ Every great story and brand has a villain. ⚡️

DSC made themselves the underdog fighting Gillette and the rest of the shaving industry on our behalf.

3. F***king great worldbuilding
⚡️ Not content with simply telling you a story about how f***ing great DSC is, they built a whole world people felt invested in. ⚡️

#branding #marketingstrategy #adinspiration #creativeadvertising

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Do Feel like your brand could use improvement but are not sure where to start?

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