Tucker Carlson’s Putin interview gets 179M views, and Why news sites are removing subscriptions

Neil and Eric discuss Tucker Carlson’s recent interview with Vladimir Putin and the implications it has for media and marketing.

Timestamps:

00:00 – Today’s topic: Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
03:25 – Tucker Carlson’s subscription plans on his website
04:33 – Speculation on Tucker Carlson’s revenue from subscriptions
05:50 – Power shift to new media and control of narrative
06:40 – Neil Patel suspects that Russia controlled Tucker Carlson’s interview with Putin.
07:39 – Everyone, including companies, tries to control the narrative.
08:14 – The YouTube interview with Putin likely has over a billion views globally.
09:24 – Super Bowl commercials cost millions of dollars, including additional expenses for airtime.
11:40 – Media sites are shifting away from subscription models due to poor content quality.
12:23 – Tucker Carlson’s decision to bet on himself instead of accepting a $100 million deal.

—

The topic? You guessed it: marketing!

Brought to you by none other than industry experts Eric Siu (founder of Leveling Up & Single Grain) and Neil Patel (co-founder of Neil Patel Digital and top 10 marketers by Forbes).

Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach.

Level up your marketing knowledge with short videos you can listen to on the go and grow your skills.

Want to learn more about each of the hosts? Subscribe to their channels!
👉 Leveling Up with Eric Siu: https://www.youtube.com/c/LevelingUpOfficial/featured
👉 Neil Patel: https://www.youtube.com/c/NeilPatel/featured

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.
Check out our channel here: https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ/featured
Don’t forget to subscribe!

𝗙𝗜𝗡𝗗 𝗨𝗦 𝗔𝗧🔍
https://marketingschool.io/

Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Founder’s Mastermind for top founders:
https://www.levelingup.com/founders

Single Grain – Ad Agency focused on innovation
https://www.singlegrain.com/

NP Digital: https://www.npdigital.com/
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/