Tottenham announce new logo and ‘remastered’ brand as fans left divided over changes [Video]

Tottenham Hotspur have ‘remastered their brand identity’ by making changes to their club logo and signature font.

Over 300 players people, including players, helped redevelop the club’s most recognisable features to be more ‘playful and daring’.

In a statement, the club said: “Welcome to our remastered brand identity, embracing our rich history and unmistakable heritage.

“Created with the input of over 300 players, staff and faalsons to fully understand what Tottenham Hotspur means to them, our new identity enables a more playful, daring approach for the Club’s brand across the multitude of platforms on which it now features, with a particular focus on clarity in digital environments.

“The world-famous cockerel stands prouder than ever and is supported by a silhouette version, along with the reintroduction of the THFC monogram and new colours, patterns and hallmarks linked to the Club’s heritage.”

And the club also detailed the …