Top Content Marketing Strategies for 2025 with Jordan Frank CEO of Courageous [Video]

Jordan Frank is the Founder and CEO of Courageous, a leading growth marketing firm specializing in scaling mission-driven D2C brands across the entire customer journey. With a focus on sustainable growth and meaningful impact, Courageous is known for building early-stage brands and accelerating growth for later-stage D2C businesses. Jordan’s extensive background includes over a decade spent leading digital marketing teams at top global brands like Adidas, Netflix, Upwork, and Capital One.

In this video, Jordan shares key insights on crafting effective marketing strategies tailored for purpose-driven brands, covering foundational topics from the Four Ps of marketing to advanced strategies like leveraging customer reviews and AI for ad campaigns. He explores the importance of content marketing in e-commerce, distribution strategies for product success, and how D2C brands can establish a competitive edge. Jordan also dives into the importance of brand storytelling, cross-channel strategies, and the value of fostering genuine, win-win customer relationships as the future of marketing.

Whether you’re looking to improve your approach to customer acquisition, utilize audience feedback for content creation, or balance your entrepreneurial pursuits with personal life, Jordan offers actionable advice for building resilient, impactful brands. Join the conversation for invaluable marketing tips that prioritize both profitability and purpose, and learn how to make a lasting difference in today’s competitive market.

Chapters:
00:00 – Fundamental Marketing Strategies
04:23 – Leverage Content for E-commerce Growth
06:35 – Strategies for Effective Content Marketing
08:42 – The Importance of Brand
10:37 – The Four Ps of Marketing Strategy
14:44 – Key Factors for Product Success and Distribution Strategy
16:47 – Competitive Advantage in DTC Businesses
19:08 – Navigating Brand Siloes and Cross-Channel Strategies
21:30 – Entrepreneurial Spirit at Courageous
23:52 – Strategies for Effective Meta Ad Campaigns in 2024
26:05 – Becoming Better Marketers
28:23 – Effective Ad Strategies: Using Customer Reviews with AI
30:42 – Effective Content Creation Through Audience Feedback
32:46 – Balancing Entrepreneurship and Personal Life

Learn More About Orbit Marketing:
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Connect with Jordan Frank and Courageous:
→ Courageous: https://www.courageoushq.com/
→ Jordan’s LinkedIn: https://www.linkedin.com/in/jordan-frank-46085625/