In this episode of the InSyte Podcast, hosts Seth and Mikey dive into effective marketing strategies for Black Friday, highlighting the importance of advanced planning and execution. They discuss common mistakes brands make, such as overlooking Black Friday discounts and extending sales for too long, which can reduce urgency. Learn about strategic discounting, the ‘multi-urgency model,’ and other best practices to maximise sales during the holiday season. Whether preparing for Black Friday or looking to improve your strategy, this episode is packed with actionable insights to help boost your e-commerce success.
Key takeaways include:
Plan your Black Friday strategy a year in advance.
Avoid discount fatigue by not overextending sales periods.
The multi-urgency model can effectively drive sales.
Use urgency and select discounts to maintain customer interest.
Tune in for more expert tips on capitalising on Black Friday opportunities and increasing revenue!
Chapters
00:00: Preparing for Black Friday: Strategies and Insights
01:50: Common Pitfalls: Mistakes to Avoid
06:17: Effective Discount Strategies: Maximizing Revenue
10:37: The Multi-Urgency Model: Best Practices for Success