Top 5 Font Secrets for Luxury Branding! [Ruler Archetype] [Video]

Here are 5 tips you can steal when looking for a typeface for your Ruler brand:

– Ruler brands are the epitome of high-end or luxury products and services. Your fastest way to finding a typeface that exudes luxury? Look no further than serif typefaces. Contrast fonts like Didot (Vogue anyone?) go that extra mile to create elegance and are great for ruler brands with a creator flair.

– If you’re looking for a strong, yet and contemporary look geometric sans-serif typefaces will are a good alternative to serifs They’ll help you stand out from your competition, whilst still evoking a sense of tradition.

– Ruler brands are all about obtaining power, stability and leadership. Bold and even black weights are a great way to help reflect these qualities. Slab-serif typefaces can also reflect these brand personality traits, but are ideal for brand with handmade products. However, be very selective with the slab-serif you choose as this can make your brand look cheap.

– Decorative typefaces are a no, no. Why? They would make a ruler brand look disorganised and even chaotic.

– If you wanted to add the personal touch to your products and services a handwritten logo or signoff of your products and services is a great touch. However, avoid any handwritten typefaces because they lack refinement and authenticity that’s essential to ruler brands. So, create something bespoke, instead! Davidoff, Cartier and Harrods are great examples refined handwritten logos.

Do you have a favourite ruler brand typeface?

#brandidentity #typographyinspired #brandarchetypes #brandstrategy

—————-

FREE BRAND POWER ASSESSMENT

PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand’s strengths, weaknesses, and areas for improvement. – https://bit.ly/2VksUSj

—————————————————————————————————————–

BRAND BUILDING COURSE FOR THOSE LOOKING TO TAKE THEIR BRAND TO THE NEXT LEVEL

If you are looking to build an existing brand , start a side hustle or launch a completely new brand, we have put together a course that can help you to:

– Lay a foundation for your business to grow from
– Define your unique brand and what makes you different
– Define your target audience and audience segments
– How to use your positioning and differentiation strategy to your advantage
– Help you to stand out from the competition
– Unlock your brand’s full potential
– Helping you to name your brand/products or productized services
– Define a compelling brand personality using archetypes
– Create a memorable, Iconic and Impactful brand
– And more

Sign up now and get your brand off to a great start – http://bit.ly/2Zw5dos

————–

Do Feel like your brand could use improvement but are not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic, and memorable logo and brand identity system?

Schedule a brand discovery consultation call here –
https://www.elementsbrandmanagement.co.uk/schedule-a-call

__________

Want brand strategy videos designed to help you to unlock your brand’s potential so you can stand out from the competition and create impact subscribe here – https://bit.ly/2A8kpif

__________

Website – https://www.elementsbrandmanagement.co.uk
Instagram – https://bit.ly/3aCvc47
Facebook – http://bit.ly/3pJPwVy
Twitter – https://bit.ly/3aCHMAj

Listen to The Unified Brand PODCAST here:
iTunes: http://apple.co/3s6LM1C
Spotify: http://spoti.fi/3sdg5nq
__________

OTHER RESOURCES

How strong is your brand, take our brand assessment and find out – https://bit.ly/2VksUSj

Unified Brand Podcast – Interviews and insights into growing your brand – http://spoti.fi/3sdg5nq

Brand building course – Learn how to build a magnetic brand that stands out from the competition
and grows your business – http://bit.ly/2Zw5dos