Tips and trends for corporate video in 2025

2025 is here, and we think it’s an exciting time for video-based communications. The market is grasping a greater handle on how to best utilise platforms like ever-evolving social media apps, and tools like artificial intelligence. Here’s some of our perspective (and advice) on what 2025 looks like for corporate video.

Captions

The reality is, upcoming generations consume content with captions on. Plus (thankfully) accessibility is now more front of mind, and content is being viewed in many contexts, some of which mean watching without sound. So, captions are a must, and our recommendation is to at least have a version of your video content with captions burnt in. That way, you avoid AI generated faux pas, the text will have a great (and on-brand) aesthetic, and it will have better legibility than captions that are autogenerated by distribution platforms.

Diversity and Inclusivity

Over the last few years, it’s been well established that representation …