TikTok users try the pay off debt trend amid cost of living crisis [Video]

The new TikTok “pay off debt” trend has creators post videos to crowdsource for themselves.

Thousands of videos have been uploaded to the platform to qualify for funds from the Creator Rewards program. According to Business Insider, the creators in the program must meet the following requirements: at least 10,000 followers and receive at least 100,000 views within the last month.

“They’re banding together against the big man, TikTok,” Viral Marketing Stars CEO Katya Varbanova explained to the outlet. “TikTok is this big billion-dollar corporation; let’s take its money.”

The trend was ushered into the mainstream after creator and medical student Jake Heisenburg went viralfor figuring out how to game the Creator Program system. In his video, …