TikTok Spotlight is a new in-app marketing hub for movies and TV shows [Video]

Next time you watch a TikTok of someone gushing about their favorite TV show, there might be a link in the bottom left corner directing you to even more information.

Called TikTok Spotlight, the tool will aid entertainment studios in turning social media hype into streaming numbers and ticket sales. Whether it’s a new release or newly discovered, the feature identifies brand-friendly TikToks and adds a link to the landing page of information about the movie or TV show. The hub will feature details about the show or movie, including the plot, cast, official accounts, and other creator content. TikTok Spotlight explicitly turns organic fandom into marketing material.

TikTok previously partnered with Warner Bros. Discovery to promote Dune: Part Two utilizing the same hub approach.

TikTok Spotlight will provide analytics to studios where they “can glean valuable insights into their fandoms, so they can know exactly what their fans want and how to most effectively activate around …