NEW YORK, USA — TikTok is riding the wave of Olympic and Paralympic fever in a new campaign from Mojo Supermarket. Julie Reali and Lesly Lynch directed the campaign as duo CHAOS, as well as led the post production as Founders of Space Cowboys studio.
The dynamic campaign positions TikTok as the ultimate platform for experiencing the Paris 2024 Olympics, transcending traditional coverage to tap into behind the scenes moments as divers, gymnasts, and martial artists dart across the screen.
Tasked with blending two distinct brand identities, CHAOS opted to spotlight the common thread between the two: the celebration of extraordinary moments as they happen. As an embodiment of this raw and immediate ethos, the film was shot entirely on iPhone. Rooting Olympic athleticism in the dynamic visual style of TikTok, the team also utilised match cuts and motion tracking to transition between in-app user-generated content and real-world scenarios to represent the diversity …