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TikTok creators, small businesses plan amid looming app ban NBC Connecticut [Video]

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Corporate Business Marketing

TikTokers in our state are scrambling to figure out what to do following the Supreme Court decision.

It ruled a ban on the app can go forward, potentially as soon as Sunday.

“It all kind of feels like a prank. I don’t know. We’re just waiting to see what’s really going to happen,” Annya White-Brown, @naturalannieessentials, said.

Small business owners – including at Natural Annie Essentials – say TikTok has helped boost sales. The candle company is located in Bridgeport.

“People love to say we’re a hidden gem, but it’s really hard for people to find us, and Tiktok has helped us tremendously over the years to pull people in,” White-Brown said.

On Friday, the U.S. Supreme Court upheld a law that will shut down the app on Jan. 19.

TikTokers in Connecticut are now preparing for the end of the platform.

“Definitely a little bit disappointing. And feeling for the other …

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