TikTok creators can earn big cash bonuses by posting on Facebook and Instagram [Video]

As TikTok went dark briefly for the app’s 170 million US users last Saturday, tech giants began rolling out various incentives to attract TikTok creators to their platforms. Snapchat launched a new public marketing campaign featuring trendy influencers known for posting on TikTok. Substack, meanwhile, used a 25,000 cash prize and expanded live-streaming capabilities to TikTok users on its platform. 

However, one of TikTok’s biggest social media rivals, Meta, is further capitalizing off the legal uncertainty around the ban with a multifaceted, more aggressive approach to lure creators and their followers. 

Also: No, RedNote is not the new TikTok – and here’s why

Meta’s Breakthrough Bonus program will award TikTok creators — who have larger digital presences on TikTok, but not Meta-owned platforms — up to $5,000 in bonuses for posting short-form content on Facebook and Instagram. If a creator meets all the eligibility requirements,including being US-based and 18 or older, Meta will …