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Tiger Woods, after split with Nike, announces new ‘Sun Day Red’ line with TaylorMade WSOC TV [Video]

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Corporate Business Marketing

Tiger Woods is back in action this week, and he’s finally unveiled his new apparel company.

Woods officially announced the “Sun Day Red” apparel line with TaylorMade on Monday afternoon in Los Angeles. The line will feature both apparel and footwear with a new tiger logo different than his old “TW” brand logo.

The announcement comes days before Woods is set to make his return to the course at the Genesis Invitational, which marks his first tournament back on Tour since he withdrew from the Masters last April.

Woods announced on social media last month that he and Nike were ending their partnership after 27 years. Woods first signed with Nike in 1996, and he quickly became one of the most prominent faces that the apparel giant had. His “Sunday Red” look — which he started wearing for the final round of every tournament because his mother, Kultida, told him it was a power color — became one of the most …

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