Tier 2 Takeover: Goldiee Masale’s Recipe for Brand Building Ft. Sudeep Goenka, Goldiee Group [Video]

In an all-new episode of Create Wealth with Sandeep Jethwani, we have Sudeep Goenka, Director of Goldiee Group.

Goldiee Group, established in 1980, is one of the top legacy spice brands in India based out of Kanpur, Uttar Pradesh.

This episode is a marketing playbook for those who want to build a business in a tier 2 city.

In this episode, Sandeep talks to Sudeep about his successful journey of converting a commodity product into a brand, how to make a distribution and pricing strategy, and also reveals a secret to acquire Indian customers.

Timestamps:

0:00 – Intro
2:06 – How to convert a commodity product into a brand
7:00 – How to mold distribution channels as per the target audience
10:15 – How marketing strategies should adapt to both modern and traditional trade
13:11 – A founder’s perspective on marketing and branding spends
16:36 – How to choose a brand ambassador
21:20 – Impact of onboarding celebrity brand ambassador for your brand
23:45 – What it takes to build a product development approach
29:20 – How Goldiee Group balances between profitability and maintaining the quality of its products.
32:02 – A perspective on pricing products as compared to competitors
33:32 – A deep dive on how quick commerce impact legacy brands
36:25 – The secret behind why wealth managers are seeing potential in Tier 2 cities
39:59 – Struggles of a second generation entrepreneur
49:54 – Factors that Sudeep looks for in a wealth manager
52:50 – Outro

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