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VIDEO INTRODUCTION:
Hi everybody,
The Election season in the United States is heating up !! And since it is the election of the most powerful country in the world, every single country on earth is biting its nails to see who will become the president of the united states of America!!
Now if we keep politics aside, I consider Donald Trump to be the most incredible case study of marketing because, if you look at the Donald Trump vs Hilary Clinton clash in 2016, Hilary was easily the most powerful and win worthy candidate!! And Trump was a disaster on paper!! Why?? Look at these report cards
Hilary Clinton had been in public service for 43 years
She was the first lady of united states for 8 years 1993 to 2001 when Bill clinton was president
She was elected as a U.S. Senator from New York and served two terms from 2000 to 2009,
And most importantly, Hillary Clinton served as the Secretary of State under President Barack Obama from 2009 to 2013.
And in this tenure, she was responsible for the most important projects in the country like the U.S. foreign policy, handling of major crises like the Arab Spring, voicing the women’s rights issue at the global stage and she even oversaw the killing of Osama bin Laden!!!
But if you look at Trump, he had nothing close to Hilary’s achievements
Trump has zero experience in public office, foreign policy, or government service.
While Hilary worked hard to serve the people of America, Trump ran a reality show called Apprentice and had nothing to do with public service!! While Hilary was known to be a hard working patriot, Trump was known for his luxury hotels and casinos!! and most importantly, while Hilary was known to be a seasoned diplomat, Donald trump was known for his controversial and brash statements all across the world!!
On top of that, Hilary had 2 more superpowers in her favor!! Barack Obama himself publicly endorsed Hilary and most importantly Hilary also had the support of the American media!! Whereas Donald trump was just mocking material for them!
But even then the entire world was shocked to see that Donald Trump became the president of the United states of america!! And even now 8 years later, Donald trump is up against Kamala harris has been the attorney general of California, a US senator, and now a vice president.
So he is deploying the exact same tactic to win the 2024 elections and hold the most powerful position in the world!!!
So the question is,
Without an experience in politics, without the media support and with no credibility to stand as president, how on earth did Donald trump beat Hilary Clinton who had every attribute to win?
What were his marketing and election strategies to put a dent in the Political system of America?
How is he using the same tactics now in 2024?
And most importantly, what are the lessons that we need to learn from the Genius marketing Strategies of Donald Trump?
Our Best Indian Business Case Studies:
1. Asian paints – https://youtu.be/jGT6ob8hV6M
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4. Lijjat Papad – https://youtu.be/EdpoEmifW7M
✅Study Materials:
Nike Study Materials
https://www.tridentdmg.com/what-companies-can-learn-from-nike/#:~:text=Significantly%2C%20Nike%20has%20a%20history%20of%20turning%20its%20bold%20statements%20on%20social%20controversy%20into%20greater%20revenues
Nike Videos:
https://youtu.be/G_LdttkVQmI
https://youtu.be/rN0HrbDDmZ8?si=G-2WqSyaNxgwX6av
https://youtu.be/6DEOW9ZQ2BI?si=F1ecSpYlLBXfxnon
Trump Study Materials
Personal and Professional Journey
https://www.bbc.com/news/world-us-canada-35318432
https://youtu.be/VZYqnEK4-2Y?si=E4SLz82-Oqow75rT
Economic and foreign policy
https://www.cfr.org/election2024/candidate-tracker/donald-trump
https://www.orfonline.org/public/uploads/posts/pdf/20230913191938.pdf
Art of Communication (Charisma on Command playlist on Trump)
https://youtube.com/playlist?list=PLJgVLtHR-hLlSvUkWldywMDVrZzSrDGm_&si=QVWlpcQhUe3kjAII
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