This Legendary Fish Market Sold $30 Million In One Year Thanks To Storytelling [Video]

San Pedro Fish Market became famous thanks to the power of storytelling. Michael Ungaro and Henry Ungaro Jr. from the Southern California fish market are guests on this episode of Restaurant Influencers to talk about how the family business has persisted across multiple generations and leaned into video content to grow their brand.

Watch now to learn about creating the Kings of Fish reality show on Amazon Prime Video, going viral, and running a profitable family business

#entrepreneur #restaurantinfluencers #sanpedrofishmarket #kingsoffish

Chapters:
[01:36] – Importance of Storytelling
[08:37] – Learning from Failures
[23:37] – Foodbeast Viral Video Impact
[24:26] – Power of Social Media
[40:12] – Defining Digital Hospitality

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Episode Links:
Viral Foodbeast Super Tray Video: https://www.facebook.com/foodbeast/videos/the-world-famous-super-tray/10155078940529281/
San Pedro Fish Market Online: https://www.sanpedrofish.com/
Kings of Fish Show: https://www.sanpedrofish.com/kingsoffish/
San Pedro Fish Market Instagram: https://www.instagram.com/sanpedrofish
Kings of Fish YouTube: https://www.youtube.com/kingsoffishtv
Michael Ungaro Instagram: https://www.instagram.com/mungaro/
Henry Ungaro Jr. Instagram: https://www.instagram.com/henryungarojr/
Michael Ungaro LinkedIn: https://www.linkedin.com/in/mikeungaro/
Henry Ungaro Jr. LinkedIn: https://www.linkedin.com/in/henryungarojr/

Takeaways:

Viral Success and Customer Demand – San Pedro Fish Market found their business going viral when content creators Foodbeast collaborated on a video about the massive Super Seafood Tray in 2017. The viral sensation caused a surge in business that remains today.

The Fish Market Known Around the World – The San Pedro Fish Market is as recognizable as any in the industry. Thanks to an influx of social media, their Kings of Fi$h series, there have been sightings of their shirts all over the globe.

King of Fi$h on Amazon Prime Video – After creating Kings of Fi$h as a web show to take control of the company narrative, the San Pedro Fish Market is officially launching a new Kings of Fi$h series on Amazon Prime Video in Aug. 2024.

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ABOUT SAN PEDRO FISH MARKET

Nestled in the quaint coastal fishing community of San Pedro, CA, the San Pedro Fish Market has been a family-owned and operated gem since 1956. What began as a modest endeavor, selling fresh fish to local residents, has blossomed into a Southern California institution. Today, with waterfront seating for 2,000, the market serves over 10,000 meals a week. Now in its fourth generation of family ownership, the market is expanding its brand and physical presence to satisfy the ever-growing demand for a diverse selection of high-quality, freshly delivered seafood, prepared to order. Visitors often wait for hours to “Celebrate Food & Family” under the warm sun, enjoying cold beverages and the market’s World Famous Shrimp Trays. Generations of customers create millions of new memories annually, solidifying the market’s place as a beloved landmark.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, Robert Irvine, Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media – https://entreprenuer.com
Produced by Cali BBQ Media – https://betheshow.media