This is how to celebrate Pride adobo Magazine [Video]

MANILA, PHILIPPINES — “Gay is good,” read a placard by Frank Kameny at the very first Pride March in New York in June of 1970. At the time, it would have only been a year since the Stonewall riots, a period of unrest from the raid of the Stonewall Inn that demonstrated police brutality and harassment in an LGBT-frequented watering hole. This year, there’s no doubt that social media will bleed rainbows in an attempt to ride the bandwagon that is Pride.

What is now known as “rainbow-washing,” or the disingenuous bannering of Pride colors among brands and companies, is a rampant practice one month every year. Logos and social media incorporate the vibrant flag that was designed by Gilbert Baker in 1978, and chances are, a chunk of marketers and social media managers do not know the history behind what has become, for corporate, a convenient pretense of ally-ship.

That is the lighter side of it.

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