Winning the Gold award at The Drum Awards for Media 2024 in the Food & Beverage category is Reflect Digital for Brakes. Here is the award-winning case study.
Food and distribution company Brakes operates in a highly competitive market. To drive growth, digital marketing agency Reflect Digital knew it needed to increase new customer spend.
The agency proposed taking a sector-specific approach to marketing – a new concept for Brakes – to focus on the brand’s home care offering.
Brakes set out with an ambitious goal to drive a 37% increase in new customers and a 23% increase in new business revenue.
Solution
Taking a human-first approach, Reflect Digital kickstarted the project with a deep dive into Brakes’ market and key personas for targeting, arming itself with valuable information about behaviors and motivations.
Search teams then took an integrated approach, working with Brakes’ other agencies to ensure complete channel harmony across …