This video demonstrates how to leverage AI tools to develop a comprehensive go-to-market strategy and achieve product-market fit.
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00:00 – Introduction: AI Tools for Product Market Fit and Business Strategy
01:40 – Audience Research Techniques: Using Perplexity AI for Market Insights
02:48 – Data Analysis with Google’s NotebookLM: Enhancing Audience Research
03:46 – Competitive Analysis: Perplexity and NotebookLM for Market Intelligence
04:36 – Advanced NotebookLM Prompts: Deeper Research Analysis Techniques
06:21 – Developing Go-To-Market Strategies with Anthropic’s Claude AI
09:35 – Refining Marketing Strategies: Claude Projects and Canva
10:39 – AI-Powered Campaign Build Out with Claude Projects
11:14 – Expanded Resources: Comprehensive Prompt Library
11:37 – Custom GPT for Marketing Strategy: Tailored AI Assistance
12:35 – Conclusion: Implementing AI in Your Marketing Workflow
Key points covered:
1. Using AI for market research and competitor analysis
2. Tools demonstrated: Perplexity AI, NotebookLM, Claude AI, and ChatGPT
3. Step-by-step process for gathering and analyzing data
4. Creating a targeted marketing strategy based on AI-driven insights
5. Case study: Solar panel installation company targeting young Republicans
Learn how to:
– Conduct thorough audience and competitor research
– Identify untapped market opportunities
– Develop positioning and marketing strategies
– Create a full campaign rollout plan
Whether you’re a marketer, entrepreneur, or business strategist, this video offers valuable insights into using AI to enhance your go-to-market approach.
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#productmarketfit
#marketingstrategy
#gotomarketstrategy
#martech