The Ultimate Guide To Crafting A Killer Brand Strategy Document [Video]

Communicating and implementing a brand strategy starts with a brand strategy document.

You don’t need a 100-page document covering everything from messaging to design to touchpoints to communicate your strategy.

A solid brand strategy document includes 3 things:

– Your Brand Strategy Statement
– Your Brand Strategy Story
– Your Action Plan

That’s all you need to effectively communicate your strategy and get buy-in from your employees and vendors.

Watch the video for a complete walkthrough of these elements and much more!

🟡 Chapters

00:00 Introduction
00:16 Brand Strategy and Implementation Plan
00:56 Three Elements to Include in your Brand Strategy Document
01:11 Brand Strategy Statement Framework
02:36 Brand Strategy Story Framework
05:08 Brand Strategy Action Plan
06:23 Implementing Your Brand Strategy Document

🟡 Who am I?
I am Jason, also known as #SassyJason, and the founder of SHFT Agency. We help 7-8 figure SMBs uncover their unique value and craft whole-company strategies that position them as the ONLY choice for their ideal customers.

🟡 Resources
– Find DIY guides to build your brand: https://shft.agency/guides
– Subscribe to my weekly brand newsletter: https://shft.agency/shft-insider

🟡 Build a Profitable Brand
For more help developing a well-loved and profitable brand, explore our brand programs:
– Brand Strategy: https://shft.agency/brand

🟡 Let’s keep in touch!
LinkedIn: https://linkedin.com/in/jasonvana
Twitter: https://twitter.com/jasonvana
IG: https://instagram.com/jasonpaulvana
Threads: https://www.threads.net/@jasonpaulvana
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