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Corporate Identity

The two major retirement village operators try to improve brand image [Video]

Keyton and Aveo have both invested in information material to better inform the potential retirement village customer.  

Keyton CEO Nathan Cockerill fronts a video entitled: Exiting a Keyton village, one of the supposed issues brought up by the recent ABC 7.30 programs.

Aveo, which owner Brookfield has placed for sale, has created a digital Retirement Living Guide. Those who read Saturday’s Nine Entertainment newspaper may have seen Aveo’s paid advertisement: “Downsizing with peace of mind: The money-back offer changing the game for retirees” which is its money-back guarantee allowing new residents to receive a full refund of their purchase price if they decide to move out within the first six months of living in their new home. It was launched in 2020. 

The new, easy-to-follow guide aims to give retirees the information they need to make a decision that is right for them.  

It offers retirees free access to comprehensive …

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