Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead.
That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from:
- 300+ global marketing leaders who took our Annual Marketing Strategy & Trends survey
- 500+ U.S. marketing leaders who participated in our Executive Marketing Leadership Survey
- Exclusive interviews and insights from Microsoft, ZoomInfo, and Sprout Social leaders.
Table of Contents
1. Adopting a data-driven marketing strategy.
Why It’s a Challenge
Marketers are leaning more toward behavioral data, like content consumption and shopping habits, but it’s tough to balance that with traditional demographic info.
With 33.43% focusing on content habits and 31.77% on demographics, it’s clear that understanding …