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Corporate Marketing

The Shocking Truth About Branding [Video]

The Shocking Truth About Branding

Discover the real reason why a simple bottle of water can cost so much! Branding tricks and luxury perception exposed.

Branding is fundamentally about perception. It enables you to elevate your value and conveys an image of luxury. In any business you engage with, the perception created by your brand determines the pricing you can set. We aim for brand association, linking appealing attributes to the brand’s presentation.

Consider this: what perception do you want your customers to have of your brand?

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*TIMESTAMPS*
0:00 – The power of branding and perception
0:20 – Example: Branding of $5 chlorophyll water
1:00 – Luxury brands and high pricing explained
1:45 – How brand perception affects buying decisions
2:30 – Call to action and content accelerator services

#BrandingPower #MarketingStrategy #LuxuryBranding

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