The Shocking Amount Of Money ‘The Secret Life Of Mormon Wives’ Make Off TikTok [Video]

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As the social media landscape continues to evolve, many content creators are cashing in on brand deals. And the cast of Hulu‘s upcoming reality series The Secret Lives of Mormon Wives are revealing how much they’ve earned through sponsorships and brand deals.

Many of the titular Mormon wives have previously garnered popularity through #MomTok — a subsection of TikTok in which mothers share anecdotes, life hacks, recipes, and more.

In an interview with E! News, Whitney Leavitt, who will appear on the show, said that payouts from brand deals often fluctuate.

“It’s hard because each year is different,” said Leavitt, 31. “You could get a really big brand deal like, ‘Hey, we want to have like a six-month contract with you,’ and then …