The power of video marketing at the Oi Conference in Cardiff

Flashback to 2017: Video as the Marketing Hero

In 2017, video emerged as the marketing hero of the moment. Amid content overload, brands needed a winning strategy to improve ROI through video marketing. Video stood out, but success required a strategic approach.

A Look Back: Jon Mowat at the Oi Conference in Cardiff

Our Managing Director, Jon Mowat, conducted a masterclass at the Oi Conference in Cardiff in March 2017. His sessions aimed at helping brands harness the power of video to generate brand growth and increase sales were a highlight of the event.

The Oi Conference, held at City Hall, Cardiff, was Europe’s fastest-growing social, mobile, and mar-tech event at the time. It took place on Thursday, 30 March 2017, and attracted a wide range of industry professionals.

Keynote Speakers from 2017

The 2017 conference featured keynotes from prominent industry leaders, including: