The New Era of Social Media Advertising: Goodbye Expensive Ads – Broker Banter Ep. 5 [Video]

Broker Banter Podcast Episode 5: E-commerce Trends & Business Listings Analysis

In this episode of the Broker Banter Podcast, George and Gareth share updates from their lives and discuss the new sponsorship with Boopos.

They delve into current e-commerce trends, including the rising costs of digital advertising and the significance of platforms like TikTok shops. The duo also reviews two intriguing business listings: an Amazon FBA school bag brand (from https://www.boopos.com) and a revenue optimization agency. Throughout the episode, they highlight their personal experiences, challenges, and strategies in the e-commerce and business brokerage worlds.

00:00 Introduction and Episode Recap
00:24 Sponsorship Spotlight: Boopos
01:27 Current Trends in E-commerce
03:53 The Future of Social Shopping
07:21 Content Creation and Personal Branding
11:59 Doubling Down on Content
16:40 The Power of Niche Content
25:43 The Challenges of Scaling a Franchise
26:02 Content Creation vs. Traditional Business Models
26:47 The Power of Combining Product and Attention
27:47 The Journey of a Content Creator
29:52 Exploring a School Bag Business
37:44 Evaluating a Revenue Optimization Agency

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