Hey Team,
In today’s video, we’re diving into the must-haves for brand guidelines. Let’s go!
*Join me as I dive into:*
1. What is a Brand Guideline?: A document that helps with internal and external communication, brand clarity, and consistent execution.
2. Depth and Contents: Tailor your brand guidelines based on the client’s needs and deliverables. There’s no one-size-fits-all approach.
3. Essential Elements:
• Brand Overview: Include the brand’s story, mission, vision, purpose, positioning, and personality.
• Logo Usage: Detail logo variations, safe zones, and how to use and not use the logo.
• Typography: Provide type pairings for headers, copy, and display fonts.
• Colour Options: Include hex codes, Pantones, CMYK values, and RGB codes.
• Associated Imagery: Define the photography style and any illustrative assets.
• Communication Style: Offer examples of tone of voice and messaging.
• Application Templates: Provide templates for social media, web pages, posters, and presentation decks.
*What You’ll Learn:*
• The importance of brand guidelines for consistency and clarity
• How to tailor guidelines to fit different client needs
• The essential elements to include in your brand guidelines
*Featured Tools and Courses:*
1. Grab the FREE MBJ font collection: https://themadebyjames.com/mbj-font
2. Need help presenting your client’s work? Check out our tool ‘The Brand Style Guide Pack’: https://themadebyjames.com/the-tools/the-brand-style-guide-pack
3. Need help working on your brand identity? Grab the Brand Identity Design Course: https://thefutur.com/brand-identity-design
*Timestamps:*
00:00 – Intro
00:07 – What is a Brand Guideline?
01:38 – Not all Guidelines are Built the Same
03:20 – Tailor For Your Client
05:52 – Essentials to Include
06:37 – Brief Brand Overview
07:51 – The Logo
08:28 – Typography
09:52 – Colour
10:47 – Associated Imagery
11:19 – Communication Style
11:40 – Application Templates
12:45 – Random Smile Sizzle
13:05 – Final Insight
14:05 – Outro
Do you have questions or thoughts? Drop them in the comments or email me at team@themadebyjames.com.
Don’t forget to sign up for my newsletter for weekly tips on design, creativity, and business: https://themadebyjames.com/newsletter
Hope you enjoy it.
MBJ
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