The most exciting shift in B2B marketing? Thought leadership—especially when done right. [Video]

The most exciting shift in B2B marketing? Thought leadership—especially when done right.

Today’s audience is tired of corporate jargon. People want real stories, experiences, and even failures from company experts, and they’re hungry for that transparency in B2B, too.

Platforms like LinkedIn have noticed and are rolling out new options like thought leader ads to meet this demand.

At Impactable, we’re seeing amazing results when we pair authentic, thought leadership-style content with LinkedIn’s paid reach. The performance speaks for itself: these ads are often beating traditional formats because they resonate with real people.

Real stories + strategic reach = a winning combo for B2B brands.