The MASSIVE shift coming to B2B marketing:

(The influencer game is flipping upside down.)

The creator landscape is expanding rapidly.
There’s room for voices at every level.

B2C figured this out years ago.
B2B is about to follow the same path.

Instead of one mega campaign…
Smart brands are tapping into multiple expert voices.

Think corporate creators.
Think industry professionals.
Think real practitioners sharing real results.

Why?

Because when a CMO recommends your tool…
Their audience trusts it immediately.
Their expertise resonates naturally.

We’re witnessing the rise of the professional-creator.

B2C already moved this direction. B2B is next.

The opportunity? It’s massive. And it’s happening in 2025.

P.S. Excited for more widespread professional POVs in 2025??