The Marketing Strategy For Wedding Pros That’s Algorithm Proof [Video]

In this episode of The Power in Purpose Podcast, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust.

Want to start or grow your wedding industry business? Get your free business plan outline & guide, created just for wedding pros like you! https://candicecoppola.com/bizplan

// WORK WITH ME
👉🏻 https://candicecoppola.com

// GET WEDDING PLANNER BUSINESS TOOLS
From templates to swipe files, guidebooks to playbooks, there are tons of tools waiting for you inside my shop. Use code YOUTUBE to receive 10% off your order.
📋 https://shop.candicecoppola.com

// GRAB THE CLIENT COCKTAIL
Start booking magazine worthy weddings with my secret client attraction formula
🍹 https://clientcocktail.candicecoppola.com

// JOIN THE PLANNER’S PLAYBOOK
Become a member of my community for wedding planners and get coaching and education from me every single month
🎉 https://plannersplaybook.com

// GET ON THE WAITLIST FOR WEDDINGPRO INSIDERS
If you’re a wedding pro looking for high level business coaching, check out my mastermind, WeddingPro Insiders.
💡https://weddingproinsiders.com

// LISTEN TO THE POWER IN PURPOSE PODCAST
👉🏻 https://podcast.candicecoppola.com
✨ https://podcasts.apple.com/us/podcast/the-power-in-purpose/id1438570488
✨ https://www.stitcher.com/show/the-power-in-purpose
✨ https://open.spotify.com/show/7t5TaTxV3ciqrKVrkMNlL9?si=pacO_7sYT8aR0hF7VWyG6A
✨ https://podcasts.google.com/feed/aHR0cHM6Ly9wb3dlcmlucHVycG9zZS5saWJzeW4uY29tL3Jzcw

🔔 Subscribe to my channel for the latest business advice for wedding pros

// VIDEO CHAPTERS
00:00: Introduction to Omni-Channel Marketing
09:01: The Importance of Consistency
12:10: Steps to Implementing an Omni-Channel Strategy
15:02: Mapping the Customer Journey
17:51: Refining Your Branding
21:09: Creating a Content Strategy
24:00: Utilizing Tools for Success
27:11: Common Mistakes in Omni-Channel Marketing

// DISCLAIMER
Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission at no additional cost to you. When you click one of our links, it helps me to continue to create free content for you here on YouTube–so thank you for showing support for me and my channel!