The Marketing Strategies That Helped Me Get More Clients As A Hairstylist in 2024

Wondering how to get more beauty clients for your business? In this video, I’ll share some strategies to land more clients as a beauty professional in 2024.
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Landing more clients as a beauty professional in 2024 requires a strategic approach that leverages modern tools and proven techniques. Whether you’re a stylist, makeup artist, microblader, nail tech, or waxer, here are some steps to help you grow your clientele and keep your books full.
▶️ Start with Content: Building your portfolio is essential when starting in a new city or relaunching your services. Offer services to friends and family at discounted rates or for free in exchange for testimonials and content. This will give you the photos and videos you need to showcase your work online.
▶️ Leverage Social Media: Post your content consistently on platforms like Instagram and Facebook. If you’re starting, consider offering discounted services to attract your first few clients. This helps you build a reputation and gain exposure as your clients repost their experiences.
▶️ Offer Enticing Promotions: Running limited-time offers or sales can drive early momentum. For instance, bundling services like a sew-in with hair extensions at a discounted rate can help attract new clients while allowing you to upsell additional services.
▶️ Run Targeted Ads: Using Facebook and Instagram ads can expand your reach to potential clients in your area. Create visually appealing ads that highlight your best work and promote special offers. Ensure your ads are linked to a booking platform so potential clients can easily schedule appointments.
▶️ Get Google Reviews: Positive reviews are powerful. Ask clients to leave a review while they’re still in your chair, making it more likely they’ll follow through. Good reviews build credibility and help potential clients confidently choose your services.
▶️ Use a CRM System: Automate your business processes using a CRM (Customer Relationship Management) system. This can manage bookings, send appointment reminders, and follow up with clients post-appointment. Automation frees you up to focus on what you do best—providing excellent service.
▶️ Consider Funnels: Set up sales funnels to convert leads into paying clients. A funnel guides potential customers from discovery to booking, automating the process and increasing your conversion rate.
Following these steps can set you up for success in 2024, allowing you to build a loyal client base and grow your beauty business rapidly.
The key is staying consistent, learning, and using modern tools to streamline your workflow.
▶️ 00:00 How To Get More Beauty Clients
01:53 Strategy 1: Building Content
02:36 Strategy 2: Offering Discounted Services to Models
04:39 Strategy 3: Running Ads on Social Media
05:25 Strategy 4: Getting Google Reviews
06:02 Strategy 5: Using a CRM System
08:09 Bonus Strategy: Building Funnels
10:59 Rebranding & Business Growth
12:20 Closing Remarks & Next Steps
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▶️ My Other Videos:
26” 300g Invisible KTip Install: https://youtu.be/uPLPhJ0Hfag
Can You Start A Hair Company in 2024 with NO MONEY: https://youtu.be/Kje-BR517WE
How to Start A Hair Company with NO Inventory in 2024: https://youtu.be/wQpu2lyklGc
Finding Your Perfect Raw Hair Vendor: https://youtu.be/adr32mp348I
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Tags Business, Email Marketing, Marketing, Marketing Agency, Marketing Strategy