The Law & Branding | Madras Talk Show | Episode 2 | Madras Creatives | Brand Maker Vikkyz

🎙️ Welcome to the second episode of our podcast series! Today, we have the honor of hosting Mr. Arivazhagan from Le Intelligensia, a distinguished lawyer and expert in the business category of law. Join us as we delve deep into the intricacies of branding, trademarks, copyrights, and patents.

🌐 Connect with Mr. Arivazhagan:
Website: http://leintelligensia.com/
Youtube channel: https://www.youtube.com/@LeIntelligensia
Instagram: https://www.instagram.com/le_intelligensia/
Facebook: https://www.facebook.com/leintelligensia.arivazhagan/

Timestamps:
00:00 – Madras Talk Show Intro
00:18 – Lawyer Mr. Arivazhagan Intro
05:12 – Why Brand is important
09:14 – Trademark search for Logo & Brand Name
14:55 – Cognizant logo issue
19:20 – Claiming your Logo rights
22:11 – Similar Logo vs Identical Logo Explained
24:15 – Phonetic similarity
25:34 – Branding Lookalike
28:50 – How to protect your Brand’s Design
30:01 – Trademark, Registration, Copyright – Differences
32:32 – Patent Rights explained
36:57 – Intellectual Property Rights (IPR)
38:50 – Trademark Registration Explained
42:08 – Trademark Registration Process
44:52 – Copyright and it’s Categories
45:43 – Company Registration and it’s Categories
49:55 – Micro, Small and Medium Enterprises (MSME)
52:11 – MSME vs Proprietorship
53:41 – Important Legal Formalities when Starting Business
56:01 – GST Mandatory and Exceptions
1:01:06 – GST for Youtubers, Influencers and Content Creators
1:04:45 – Sound Mark and Smell Mark in Brands

In this episode, Mr. Arivazhagan shares his insights on why branding is crucial for businesses and the legal steps involved in protecting your brand. We explore the differences between registration, trademarks, and copyrights, and discuss how to conduct effective trademark searches to safeguard your logo and brand name.

We’ll also touch on the legal considerations for business registration types, from Pvt. Ltd to LLP and Proprietorship, and provide guidance on what’s best for startups. Learn how to avoid logo replication issues, especially in light of recent disputes like the Accenture logo case, and understand the implications of AI-generated logos and their legal rights.

Additionally, we discuss the importance of brand registration for small vendors, how to protect your design, and the process of sound mark registration. Discover the meaning of “All Rights Reserved” and how to obtain it, as well as the legalities of using Google images and logos. Finally, we provide advice for YouTubers and meme creators on whether they should register their companies.
🔗 Tune in to gain valuable insights and practical tips to legally secure your brand and navigate the complex world of trademarks and copyrights. Whether you’re a budding entrepreneur, a small business owner, or a content creator, this episode is packed with essential information to help you protect your brand identity and creative works.

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