1 Mastercard SpendingPulse via paid membership, U.S., total retail (excl. auto) sales, Oct. 1, 2023–Jan. 1, 2024 vs. Oct. 2, 2022–Jan. 1, 2024.
2 Google-commissioned Ipsos Consumer Continuous study, U.S., ~n=1,000 online consumers 18+, Oct. 2, 2023–Oct. 8, 2023.
3 Google/Ipsos, U.S., Holiday Shopping Study, online survey, consumers 18+ who reported holiday shopping occasions, in the past two days, n=1,825 shopping occasions, Dec. 26, 2023–Jan. 3, 2024 vs. n=17,976 shopping occasions, Oct. 12, 2023–Dec 25, 2023.
4 Google/Ipsos, AR, AU, BE, BR, CA, CL, CO, DK, FI, FR, DE, IT, MX, NL, NO, PE, ES, SE, SK, U.K., U.S., Holiday Shopping Study, online survey, consumers 18+ who reported holiday shopping occasions in the past two days, ~n=162,406 purchase occasions, Oct. 2023–Jan. 2024.
5 Google Data, Global, Search, Jan. 1, 2024–Feb. 29, 2024.
6Google/Ipsos, U.S., Holiday Shopping Study, N=8,467 online survey, Americans 18+ who conducted holiday shopping activities in the past two days, …